Field notes from fifteen years of building websites and running campaigns for Indian businesses. No fluff — just what actually works.
The map pack now decides who gets the call. Here is the exact checklist we run for every local client, from GBP categories to review velocity.
A one-second delay costs about 7% of conversions. We audited 40 client sites and found the same four culprits every time.
Broad match with automated bidding on a tiny budget is not a strategy — it is a donation. Here is how to structure spend under ₹50,000 a month.
The average B2B purchase involves six to ten decision makers. Most content targets exactly one of them — and that is why it stalls.
We posted 900+ reels for local businesses over eight months. The patterns in what got reach were remarkably consistent.
A replatform is the highest-risk SEO event a site can go through. The redirect map is not the last step — it is the first.