Digital Marketing
Content Strategy for B2B: Writing for the Six People Who Sign the Cheque
The average B2B purchase involves six to ten decision makers. Most content targets exactly one of them — and that is why it stalls.
30 Jul 2026 1 min
2 articles
The average B2B purchase involves six to ten decision makers. Most content targets exactly one of them — and that is why it stalls.
We posted 900+ reels for local businesses over eight months. The patterns in what got reach were remarkably consistent.