Head of Content

Sakshi Bajaj

Writes about SEO, content strategy and everything that makes a website rank. Ten years in the trenches of Indian digital marketing.

6 articles

The map pack now decides who gets the call. Here is the exact checklist we run for every local client, from GBP categories to review velocity.

15 Aug 2026 2 min

A one-second delay costs about 7% of conversions. We audited 40 client sites and found the same four culprits every time.

11 Aug 2026 2 min

Broad match with automated bidding on a tiny budget is not a strategy — it is a donation. Here is how to structure spend under ₹50,000 a month.

6 Aug 2026 1 min

The average B2B purchase involves six to ten decision makers. Most content targets exactly one of them — and that is why it stalls.

30 Jul 2026 1 min

We posted 900+ reels for local businesses over eight months. The patterns in what got reach were remarkably consistent.

23 Jul 2026 1 min

A replatform is the highest-risk SEO event a site can go through. The redirect map is not the last step — it is the first.

14 Jul 2026 1 min